Conventa 2017 educational modules included lectures, workshops, presentations in Experts' Campfire, IMEX-MPI-MCI Future Leaders Forum and ICCA Breakfast.
CONVENTA 2017 WORKSHOPS
The art and value of moderation
18 January 2017
9.00 – 11.00, Urška 1 hall
Led by Jan-Jaap In der Maur, Founder-Moderator at Masters in Moderation, The Netherlands
Meetings and events become more and more interactive. This calls for effective moderation, making sure your objectives are met. In this hand-on workshop, you’ll learn why moderation is worth the investment, what great moderation is and how to find your perfect moderator.
Jan-Jaap In der Maur is the founder of the Masters in Moderation agency. He is a firm believer that a carefully selected moderator-facilitator will make meetings more effective, more fun and definitely more worthwhile. His dream is to raise the standard of meetings worldwide, by providing them with the best moderators. His mission is to upgrade the moderator profession by training both professional and unexperienced moderators, offering personal coaching, in-company trainings and the very succesful workshop Mastering Moderation.
As a moderator, he’s well respected worldwide and believed to be one of the thoughtleaders on the subject.
Event StoryBoard Canvas Workshop
19 January 2017
9.00 – 11.00, Urška 1 hall
Led by: Martijn Timmermans, Co-founder, creative director, The Red Line Project & Event StoryBoard, The Netherlands
More and more corporate buyers see the benefits of co-creative and visual event design, but don’t know how to bring it to life in their daily work. This Event StoryBoard Canvas workshop can help!
During this interactive workshop you will learn how to design a pitchable blueprint for your event. From goals, empathy mapping to customer journey and ROI, in just 5 steps. In this fast-paced workshop you’ll get tips and immediate feedback from the co-founder, who’ll be keen to share his knowledge and experience with you.
The Event Storyboard Canvas makes event design:
Innovative: Create an impact with new & effective ideas
Fast: Made with a focus on speed and usability
Visual: Communicate the design of your event at a glance
Memorable events always tell a story!
After the workshop you will:
• Know how to quickly design meaningful, unique and innovative events
• Practice of the ESB Canvas steps
• Feel inspired to design events using co-creation & creative freedom
About Martijn Timmermans:
Martijn Timmermans co-founder and creative director of The Red Line Project, an Amsterdam based events experience design agency. and Event StoryBoard.
Martijn started his career in marketing at Disneyland, Marriott and Singapore Airlines. From there he moved into performance art as a storyteller with highlights performing during TEDX Binnenhof / Knights Hall in presence of the Dutch King & Queen. As a producer he toured throughout Europe for San Francisco based brand experience agency KenwoodX. In 2012 he started his own agency, The Red Line Project, www.TheRedLineProject.com, to design storytelling events.
Martijn launched the Event StoryBoard Canvas #ESB, www.storyboard.events in 2015. An event design tool that synchronises event design with audiences’ needs, boosting both creativity and meaningfulness.
For his views and experience on interdisciplinary event design, audience engagement and storytelling practices he is invited to speak frequently at platforms such as IBTM World, Fresh Conference, EuBEA, Eventex and Conventa Crossover.
CONVENTA 2017 LECTURES
Storytelling: A Sales Pro’s Most Powerful Sales Tool
19 January 2017
11.30 – 12.15, Urška 1 hall
Speaker: Hugo Slimbrouck, Director of Strategic Partnerships, Ovation Global DMC, SITE Past President, Belgium
The goal of this track is to improve participants’ sales skills by addressing issues specific to selling incentive travel.
Stories are universal in their use, appeal, and effectiveness—across cultures and across ages. In this course, participants will learn to craft and use compelling stories to sell incentive travel solutions to clients. Participants will learn to develop an audience profile to help tailor the story to the client, as well as components that comprise a compelling story to aid in development of the story. Finally, participants will consider positioning the story in a sales presentation and consider other sales opportunities where storytelling might be beneficial.
Telling Your Story to the Incentive Market is appropriate for sales professionals who have more than five years of selling experience in the Incentive Travel industry.
At the conclusion of this course, participants should be able to craft powerful stories as a tool for selling incentive travel to specific clients.
About Hugo Slimbrouck:
Belgian born Hugo Slimbrouck spent his entire career in the hospitality and meetings industry. After years in hotel sales and marketing with some leading brands from 1976 to 1995, he moved to open the convention bureau of his hometown Bruges. Following this he joined the event agency sector as managing director of a medium sized agency in Brussels and moved to the MCI Group in 2006. Here he participated in the development of the Ovation Global DMC brand and is responsible for the entire worldwide network of strategic partners. Hugo Slimbrouck is a past president of SITE (the Society of Incentive Travel Excellence) and past chair of JMIC (the Joint Meetings Industry Council).
18 – 19 January 2017
10.00 – 17.00, Marmorna hall
Open to all Conventa participants.
Experts’ Campfire sessions are short 20-minute presentations by meetings industry experts. Set in an intimate atmosphere, but still in the midst of the main trade show happening, Experts’ campfire sessions’ aim is to provide information, consultation and advice to all interested parties. From destination presentations, introductions of meetings industry newcomers to technology solutions,… You are invited to attend all sessions that fit into your Conventa schedule. Meet One-on-One with the experts!
18 January 2017
|11.20 – 11.40||Elvira Krupić, Destination head of MICE sales, Sava Hotels & Resorts||Conventa Best Event Award: Kuwait dream wedding at Lake Bled|
|11.40 – 12.00||Žiga Novak, experience designer and manager of the Walnut Grove Group||The Era of Live Experience Design|
|12.00 – 12.20||Jan-Jaap In der Maur, Founder-Moderator at Masters in Moderation, The Netherlands||Moderation for dummies: ask anything on the art and value of moderation|
|12.20 – 12.40||Federico Toja, Chapter Business Director, Europe, MPI||MPI updates & Meeting Outlook 2017 trends|
|15.00 – 15.20||Deni Oreski, Relationship Manager, U Turn Tax Refund d.o.o.||VAT REFUND – Recover your VAT charged on international business expenses|
19 January 2017
|12.00 – 12.20||David Bodor, Regional Director Europe, International Congress and Convention Association||How to win more association business|
|12.20 – 12.40||Martijn Timmermans, Co-founder, creative director, The Red Line Project & Event StoryBoard, The Netherlands||How to create and sell meaningful meetings and events|
|12.40 – 13.00||Hugo Slimbrouck, Director of Strategic Partnerships, Ovation Global DMC, SITE Past President||The Relationship between Incentives and Motivation|
|14.20 – 14.40||Annemarie Puntschart, Yoga & Meditation Teacher, Speaker, Facilitator, Radio Show Host||Where WELLNESS meets MEETINGS: Meeting Trends 2017|
|14.40 – 15.00||Federico Toja, Chapter Business Director, Europe, MPI||MPI updates & Meeting Outlook 2017 trends|