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Conventa 2017 educational modules included lectures, workshops, presentations in Experts' Campfire, IMEX-MPI-MCI Future Leaders Forum and ICCA Breakfast.


The art and value of moderation

18 January 2017
9.00 – 11.00, Urška 1 hall

Led by Jan-Jaap In der Maur, Founder-Moderator at Masters in Moderation, The Netherlands

Meetings and events become more and more interactive. This calls for effective moderation, making sure your objectives are met. In this hand-on workshop, you’ll learn why moderation is worth the investment, what great moderation is and how to find your perfect moderator.

About Jan-Jaap:
Jan-Jaap In der Maur is the founder of the Masters in Moderation agency. He is a firm believer that a carefully selected moderator-facilitator will make meetings more effective, more fun and definitely more worthwhile. His dream is to raise the standard of meetings worldwide, by providing them with the best moderators. His mission is to upgrade the moderator profession by training both professional and unexperienced moderators, offering personal coaching, in-company trainings and the very succesful workshop Mastering Moderation.
As a moderator, he’s well respected worldwide and believed to be one of the thoughtleaders on the subject.

Event StoryBoard Canvas Workshop

19 January 2017
9.00 – 11.00, Urška 1 hall

Led by: Martijn Timmermans, Co-founder, creative director, The Red Line Project & Event StoryBoard, The Netherlands

More and more corporate buyers see the benefits of co-creative and visual event design, but don’t know how to bring it to life in their daily work. This Event StoryBoard Canvas workshop can help!

During this interactive workshop you will learn how to design a pitchable blueprint for your event. From goals, empathy mapping to customer journey and ROI, in just 5 steps. In this fast-paced workshop you’ll get tips and immediate feedback from the co-founder, who’ll be keen to share his knowledge and experience with you.

The Event Storyboard Canvas makes event design:
Innovative: Create an impact with new & effective ideas
Fast: Made with a focus on speed and usability
Visual: Communicate the design of your event at a glance

Memorable events always tell a story!

After the workshop you will:
•    Know how to quickly design meaningful, unique and innovative events
•    Practice of the ESB Canvas steps
•    Feel inspired to design events using co-creation & creative freedom

About Martijn Timmermans:
Martijn Timmermans co-founder and creative director of The Red Line Project, an Amsterdam based events experience design agency. and Event StoryBoard.
Martijn started his career in marketing at Disneyland, Marriott and Singapore Airlines. From there he moved into performance art as a storyteller with highlights performing during TEDX Binnenhof / Knights Hall in presence of the Dutch King & Queen. As a producer he toured throughout Europe for San Francisco based brand experience agency KenwoodX. In 2012 he started his own agency, The Red Line Project,, to design storytelling events.
Martijn launched the Event StoryBoard Canvas #ESB, in 2015. An event design tool that synchronises event design with audiences’ needs, boosting both creativity and meaningfulness.
For his views and experience on interdisciplinary event design, audience engagement and storytelling practices he is invited to speak frequently at platforms such as IBTM World, Fresh Conference, EuBEA, Eventex and Conventa Crossover.


Storytelling: A Sales Pro’s Most Powerful Sales Tool

19 January 2017

11.30 – 12.15, Urška 1 hall

Speaker: Hugo Slimbrouck, Director of Strategic Partnerships, Ovation Global DMC, SITE Past President, Belgium

The goal of this track is to improve participants’ sales skills by addressing issues specific to selling incentive travel.

Stories are universal in their use, appeal, and effectiveness—across cultures and across ages. In this course, participants will learn to craft and use compelling stories to sell incentive travel solutions to clients. Participants will learn to develop an audience profile to help tailor the story to the client, as well as components that comprise a compelling story to aid in development of the story. Finally, participants will consider positioning the story in a sales presentation and consider other sales opportunities where storytelling might be beneficial.
Telling Your Story to the Incentive Market is appropriate for sales professionals who have more than five years of selling experience in the Incentive Travel industry.
At the conclusion of this course, participants should be able to craft powerful stories as a tool for selling incentive travel to specific clients.

About Hugo Slimbrouck:

Belgian born Hugo Slimbrouck spent his entire career in the hospitality and meetings industry. After years in hotel sales and marketing with some leading brands from 1976 to 1995, he moved to open the convention bureau of his hometown Bruges. Following this he joined the event agency sector as managing director of a medium sized agency in Brussels and moved to the MCI Group in 2006. Here he participated in the development of the Ovation Global DMC brand and is responsible for the entire worldwide network of strategic partners. Hugo Slimbrouck is a past president of SITE (the Society of Incentive Travel Excellence) and past chair of JMIC (the Joint Meetings Industry Council).

Experts' Campfire

18 – 19 January 2017
10.00 – 17.00, Marmorna hall

Open to all Conventa participants.

Experts’ Campfire sessions are short 20-minute presentations by meetings industry experts. Set in an intimate atmosphere, but still in the midst of the main trade show happening, Experts’ campfire sessions’ aim is to provide information, consultation and advice to all interested parties. From destination presentations, introductions of meetings industry newcomers to technology solutions,… You are invited to attend all sessions that fit into your Conventa schedule. Meet One-on-One with the experts!

18 January 2017

Marmorna Hall

11.20 – 11.40Elvira Krupić, Destination head of MICE sales, Sava Hotels & ResortsConventa Best Event Award: Kuwait dream wedding at Lake Bled
11.40 – 12.00Žiga Novak, experience designer and manager of the Walnut Grove GroupThe Era of Live Experience Design
12.00 – 12.20Jan-Jaap In der Maur, Founder-Moderator at Masters in Moderation, The NetherlandsModeration for dummies: ask anything on the art and value of moderation
12.20 – 12.40Federico Toja, Chapter Business Director, Europe, MPIMPI updates & Meeting Outlook 2017 trends
15.00 – 15.20Deni Oreski, Relationship Manager, U Turn Tax Refund d.o.o.VAT REFUND – Recover your VAT charged on international business expenses

19 January 2017

Marmorna Hall

12.00 – 12.20David Bodor, Regional Director Europe, International Congress and Convention AssociationHow to win more association business
12.20 – 12.40Martijn Timmermans, Co-founder, creative director, The Red Line Project & Event StoryBoard, The NetherlandsHow to create and sell meaningful meetings and events
12.40 – 13.00Hugo Slimbrouck, Director of Strategic Partnerships, Ovation Global DMC, SITE Past PresidentThe Relationship between Incentives and Motivation
14.20 – 14.40Annemarie Puntschart, Yoga & Meditation Teacher, Speaker, Facilitator, Radio Show HostWhere WELLNESS meets MEETINGS: Meeting Trends 2017
14.40 – 15.00Federico Toja, Chapter Business Director, Europe, MPIMPI updates & Meeting Outlook 2017 trends

Education programme for Conventa 2018 is in the making. Stay tuned!