Why exhibit?Conventa has become a critical business development and marketing tool for the meeting industry of South East Europe enabling the creation of face-to-face business relationships to the targeted and hosted audience in a cost- and time efficient manner. Meeting those who are interestedTo qualify for the hosted buyer programme meeting planners must demonstrate their interest in organizing meetings in the region of South East Europe. More than 300 European hosted buyers are to be selected based on stringent criteria to attend the trade show.Conventa thus cherry-picks top level meeting planners with real purchasing power to attend the trade show and personally experience the region of South East Europe. Prescheduled meetingsConventa exhibitors are entitled to an online diary of one-to-one meetings with hosted buyers. In the first stage, appointments are buyer driven and hosted buyers select which exhibitors they would like to meet at Conventa. In the second phase, the exhibitors are encouraged to make a targeted selection of hosted buyers and request individual appointments with them. Thus exhibitors can thoughtfully plan your time at Conventa trade show, meeting buyers you are explicitly interested in.The hosted buyers commit to attend a minimum of ten one-to-one appointments per day. The appointments are confirmed in advance of the trade show, which enables the exhibitors to prepare well, being familiar with the profiles of the potential partners. At the trade show the participants can thus strategically focus on generating business-to-business sales and building personal relationships with meeting industry clients. Year-round promotionAs part of the Conventa exhibiting package, the exhibitors can take the opportunity of presenting the products and services to an audience of global buyers throughout the year via monthly newsletters, PR articles, the website and various promotional materials. As soon as the exhibitor registers, the organisation can start creating brand awareness that will remain with the meeting professionals long after the trade show.Further benefits of exhibiting at Conventa are to be found here. To download Conventa 2012 booklet for exhibitors, please click here. |
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