Measuring return on investment and objectives of Conventa show

Depending on your objectives, there are a number of ways to measure trade show success. It is a good idea to use as many as possible, to get the fullest picture of your achievements. We invite all those who have once, twice or several times exhibited at the Conventa show to take the survey and measure your return on investment and objectives.

1. Number of leads qualified

How many business leads did you generate as a result of attending the Conventa trade show?

1-4 5-9 10-20 More than 20

Did the number match your target?

Yes, absolutely Yes, partly No

What was the quality of the leads? Please use scale 1 to 5 as follows:

Excellent Good Adequate Poor Very poor

2. Value of sales achieved

How many leads were converted to customers within 12 months after the Conventa trade show?

1-3 4-6 7-10 More than 10

How many leads were converted to customers within 2 years after the Conventa trade show?

1-3 4-6 7-10 More than 10

What is the estimated total sales potential of the leads?

Up to €100,000

€100,000 - €250,000

€250,000 - €500,000

€500,000 - €1 million

More than €1 million

How much revenue have you generated from the leads converted to new customers at and after the Conventa show?

Up to €5,000

€5,000 - €50,000

€50,000 - €100,000

€100,000 - €150,000

€200,000 - €250,000

€300,000 - €350,000

More than €350,000

How much business have you generated from existing costumers that can be attributed to the Conventa trade show?

Up to €5,000

€5,000 - €50,000

€50,000 - €100,000

€100,000 - €150,000

€200,000 - €250,000

€300,000 - €350,000

More than €350,000

3. Levels of customer/market awareness

Have your target audiences enhanced the perceptions about your company after the trade show?

Yes, absolutely Yes, partly No

Have you increased the share of media coverage at the trade show?

Yes, absolutely Yes, partly No

How much would it have cost to generate the leads, build customer loyalty and position your brand via other marketing tools?

Cost of other marketing tools would exceed the price of exhibiting at Conventa substantially

Cost of other marketing tools would exceed the price of exhibiting at Conventa

Cost of other marketing tools would equal the price of exhibiting at Conventa

Cost of other marketing tools would be substantially lower than the price of exhibiting at Conventa

 

Submit

By measuring and analysing the results properly, it is possible to compare the effectiveness of trade shows with other marketing methods. Analysing the results of various trade events enables you to identify the trade shows that best meet your needs; making key strategic and tactical decisions. If you achieved your objectives at the Conventa show, make sure you book early for the next edition of the trade show. To apply to exhibit at Conventa 2013, click here.