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Tips & Tricks

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Why trade shows are still an important marketing tool: Reason 5 – BUSINESS NETWORKING

You probably still remember your very first steps into the world of business networking. I will certainly never forget my first solo business trip abroad, when completely green I was...

Why trade shows are still an important marketing tool: Reason 4 – YEAR ROUND PROMOTION OF PARTNERS

From the yesteryear of my career the classic meetings industry marketing tools still linger in the memory, most of them being the various providers’ catalogues and usually prepared by publishers,...

Why trade shows are still an important marketing tool: Reason 3 – NO HIDDEN COSTS

One of the most irritating experiences at events is hidden costs that organisers fail to highlight until registration. In fact, registration itself can be the trigger for a deluge of…

Why trade shows are still an important marketing tool: Reason 2 – THEY SAVE YOU TIME

Have you ever wondered just how much time participation at a trade show might actually save you? Looking at the figures for what it takes to organise a typical meeting…

Why trade shows are still an important marketing tool: Reason 1 – THEY SAVE YOU MONEY

An enduring question of the MICE industry is whether participation in a B2B trade show has a return? With buyer data now widely available on the Internet or through social…