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Monthly Archives: May 2019

10 Promises Almost Every B2B Event Tends To Break

Questions to which the organisers of B2B events should provide the answers

As the organiser of an important regional B2B event I often find myself in a situation where I am encouraged to share examples of good practice with my colleagues and advise them in which part of marketing it is worth investing. Over the past few years I have written down some of my colleagues’ questions and this has resulted in an interesting overview of the criteria,