From 20 to 21 January, New Europe couldn’t stop buzzing about Conventa, the most important trade show for meetings, events and incentives of the region. For a couple of days the business event that officially opened the meetings season of 2016 did not only take over the host city of Ljubljana, but it ruled the social media channels as well.
The Conventa team with the help of the social media experts, the Irish based agency soolnua.com created a social media campaign that got everyone involved. Twitter followers shared their amazing @Conventa2016 experience on Twitter wall by using #conventaexperience. SoolNua prepared a simple guide for all users on how to tweet and offered their expert advice on spot. During the event Conventa gained 100 new followers on Twitter, tweeted 198 times over 3 days and earned 43.4K impressions over 28 day period.
Facebook fans were constantly kept in the loop with posts announcing upcoming activities and events. Photo galleries were most viewed, shared and liked while many also decided to closely follow the newest Conventa award winners’ announcement, Conventa Best Event Award that happened during the show. In only 3 days Conventa Facebook page gained 66 new likes, whilst the maximum organic post reach was 5.679.
Conventa team also added new members to its LikedIn network and made sure to redirect traffic to its You Tube channel where viewers could watch live streaming of SITE education day. Videos of the best lecturers are now in postproduction and will soon be available along with the new Conventa 2016 highlight videos on You Tube.
As Conventa is a 365-days marketing project the social media buzz will continue throughout the year. Be sure to follow Conventa on Twitter @Conventa2016
Facebook www.facebook.com/Conventa and You Tube to get the latest scoop on New European meetings industry and Conventa trade show.