Photo credits Zagreb: Davor Rostuhar
Photo credits Opatija: Marko Vrdoljak
Photo credits Dubrovnik: Boris Kačan
MICE in Croatia has confirmed its quality, professionalism and creativity in hosting many international, business and other meetings. However, new trends bring with them new challenges…
The Croatian Tourism Development Strategy to 2020 is a national document identifying the most important tasks for the future of this sector, and envisages continued growth of business tourism as one of its primary products. Proximity and accessibility, natural and cultural heritage, competitive prices, social responsibility and ecological awareness, and professional and creative personnel have been identified, and confirmed multiple times in practice, as the values upon which the present-day industry and future growth in the MICE segment can be based.
As a country that has achieved the status of a tourism hit-destination due to its excellent value and content, in recent years, Croatia has been rapidly climbing the ladder on the international meetings and incentives market.
The most important and best recognised meetings destinations are the capital city, Zagreb, and Dubrovnik, which many have proclaimed to be the world’s most beautiful city.
Another important venue is the former imperial summer and winter resort, Opatija. However, Rovinj, Poreč, Pula, Umag, Zadar, Šibenik, Vodice, and Split all have excellent reputations on the MICE market, while in the continental part of the country, Osijek, Sveti Martin na Muri, Tuheljske Toplice and others are gaining ground. Premium congress infrastructure in hotels, increasing numbers of independent conference facilities and creative personnel are all important segments of the future of these cities as hosts for domestic and international meetings, both in keeping up with global trends, and in shaping new ones.
The Croatia MICE industry has already confirmed its quality and creativity as the host of a large number of international, business and other meetings. Adding to that the professional assistance of experienced, professional and creative PCO and DMC agencies, your business meeting in Croatia is sure to be a successful, pleasant and memorable event.